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Post by dodgybobmcmayday on Sept 22, 2017 12:41:58 GMT
There was a season ticket offer used by several lower league football clubs that worked well and added a few thousand to their average gates...
I don't know how much a season ticket costs or how many season ticket holders there are, but just to keep the math easy let's say £300 season ticket and 1,500 holders. Make an offer that a season ticket is £150 providing 3,000 are sold by a certain date (Dec 1st say). If there is a big marketing push and people give their mates a shove then the club makes its money and the crowd is on for a large increase.
If that target isn't reached by that date then the price goes up depending on how many have been sold (Jan 1st say) £200 for 2,000 purchases and so on. Then the club retains the same season ticket income, we get it cheaper. But if the magic number is reached before the season starts then the original offer stands.
Hope I haven't made that too complicated! I know it has been used to great effect in some lower league football clubs, and there must be peopless like me that knows they won't be able to get to quite a few games and so can't justify a season ticket, but if it was really cheap then those games that I did miss wouldn't matter as much.
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Post by Carnster on Sept 22, 2017 13:40:38 GMT
There was a season ticket offer used by several lower league football clubs that worked well and added a few thousand to their average gates... I don't know how much a season ticket costs or how many season ticket holders there are, but just to keep the math easy let's say £300 season ticket and 1,500 holders. Make an offer that a season ticket is £150 providing 3,000 are sold by a certain date (Dec 1st say). If there is a big marketing push and people give their mates a shove then the club makes its money and the crowd is on for a large increase. If that target isn't reached by that date then the price goes up depending on how many have been sold (Jan 1st say) £200 for 2,000 purchases and so on. Then the club retains the same season ticket income, we get it cheaper. But if the magic number is reached before the season starts then the original offer stands. Hope I haven't made that too complicated! I know it has been used to great effect in some lower league football clubs, and there must be peopless like me that knows they won't be able to get to quite a few games and so can't justify a season ticket, but if it was really cheap then those games that I did miss wouldn't matter as much. It's a good idea. The only problem with season tickets in RL is that Sky are constantly chopping and changing fixture dates and times. It's a real off-putting thing for people who are tied into their working patterns with little flexibility and/or it represents a large chunk of their disposable income. Your idea may help get more people in but until Sky stop messing with the fixtures I fear less are inclined to take up ST's. The big answer to this problem is for Sky to televise every game like the NRL. No need to swap dates and times. Unfortunately, wont happen. |
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Post by Deleted on Sept 22, 2017 13:42:52 GMT
If two trains leave different stations at the same time which arrives first 😁
Actually that's just a super duper early bird offer.
You'd hope any potential take over wouldn't take to long allowing the new owners time to market this properly.
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Post by Deleted on Sept 22, 2017 13:44:20 GMT
There was a season ticket offer used by several lower league football clubs that worked well and added a few thousand to their average gates... I don't know how much a season ticket costs or how many season ticket holders there are, but just to keep the math easy let's say £300 season ticket and 1,500 holders. Make an offer that a season ticket is £150 providing 3,000 are sold by a certain date (Dec 1st say). If there is a big marketing push and people give their mates a shove then the club makes its money and the crowd is on for a large increase. If that target isn't reached by that date then the price goes up depending on how many have been sold (Jan 1st say) £200 for 2,000 purchases and so on. Then the club retains the same season ticket income, we get it cheaper. But if the magic number is reached before the season starts then the original offer stands. Hope I haven't made that too complicated! I know it has been used to great effect in some lower league football clubs, and there must be peopless like me that knows they won't be able to get to quite a few games and so can't justify a season ticket, but if it was really cheap then those games that I did miss wouldn't matter as much. It's a good idea. The only problem with season tickets in RL is that Sky are constantly chopping and changing fixture dates and times. It's a real off-putting thing for people who are tied into their working patterns with little flexibility and/or it represents a large chunk of their disposable income. Your idea may help get more people in but until Sky stop messing with the fixtures I fear less are inclined to take up ST's. The big answer to this problem is for Sky to televise every game like the NRL. No need to swap dates and times. Unfortunately, wont happen. It's time a terrestrial chanel or Premier started to also broadcast as happens in Australia with the NRL. |
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Post by dodgybobmcmayday on Sept 22, 2017 15:37:10 GMT
There was a season ticket offer used by several lower league football clubs that worked well and added a few thousand to their average gates... I don't know how much a season ticket costs or how many season ticket holders there are, but just to keep the math easy let's say £300 season ticket and 1,500 holders. Make an offer that a season ticket is £150 providing 3,000 are sold by a certain date (Dec 1st say). If there is a big marketing push and people give their mates a shove then the club makes its money and the crowd is on for a large increase. If that target isn't reached by that date then the price goes up depending on how many have been sold (Jan 1st say) £200 for 2,000 purchases and so on. Then the club retains the same season ticket income, we get it cheaper. But if the magic number is reached before the season starts then the original offer stands. Hope I haven't made that too complicated! I know it has been used to great effect in some lower league football clubs, and there must be peopless like me that knows they won't be able to get to quite a few games and so can't justify a season ticket, but if it was really cheap then those games that I did miss wouldn't matter as much. It's a good idea. The only problem with season tickets in RL is that Sky are constantly chopping and changing fixture dates and times. It's a real off-putting thing for people who are tied into their working patterns with little flexibility and/or it represents a large chunk of their disposable income. Your idea may help get more people in but until Sky stop messing with the fixtures I fear less are inclined to take up ST's. The big answer to this problem is for Sky to televise every game like the NRL. No need to swap dates and times. Unfortunately, wont happen. And I fit into that category of fan, family and work commitments, holidays etc. But if it was cheap enough then I would buy one and take the hit on the ones that I missed... or let a non rugby league loving friend use it, never know, more people may then get hooked through cadging other people's tickets! I just remember my football club doing it (Port Vale) and the chairman was in the media pushing it every day 'come on, just 800/ 500/ 300 etc, more to reach the magic number' people were talking about it and disillusioned fans were drawn back. The club had just come through administration and this got everyone excited and talking about the club in a good light again and a couple of thousand more turned up... the season was, of course, abysmal and they didn't come back the next season! Ha. But done properly it could have legs. |
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Post by Carnster on Sept 22, 2017 15:52:27 GMT
It's a good idea. The only problem with season tickets in RL is that Sky are constantly chopping and changing fixture dates and times. It's a real off-putting thing for people who are tied into their working patterns with little flexibility and/or it represents a large chunk of their disposable income. Your idea may help get more people in but until Sky stop messing with the fixtures I fear less are inclined to take up ST's. The big answer to this problem is for Sky to televise every game like the NRL. No need to swap dates and times. Unfortunately, wont happen. And I fit into that category of fan, family and work commitments, holidays etc. But if it was cheap enough then I would buy one and take the hit on the ones that I missed... or let a non rugby league loving friend use it, never know, more people may then get hooked through cadging other people's tickets! I just remember my football club doing it (Port Vale) and the chairman was in the media pushing it every day 'come on, just 800/ 500/ 300 etc, more to reach the magic number' people were talking about it and disillusioned fans were drawn back. The club had just come through administration and this got everyone excited and talking about the club in a good light again and a couple of thousand more turned up... the season was, of course, abysmal and they didn't come back the next season! Ha. But done properly it could have legs. It may be worth firing it off to the club or IB. Maybe just writing it on here will do as IB reads the forum.  |
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Post by JJR on Sept 22, 2017 15:59:02 GMT
Good idea but why not get all these ideas correlated and get a Q&A with IB now the off seasons here. Happy to help correlate if you wish.
I' m sure they could get 2000 for the Shed at the right price, then do Family Stand, VIP etc. And get an e mail mailing list!
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Post by dodgybobmcmayday on Sept 22, 2017 19:32:23 GMT
Or a half season ticket? 8 games worth of tickets to use when you like? Takes out the worry of missing games if you had a full season ticket.
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Post by JJR on Sept 22, 2017 19:47:34 GMT
Never work, sadly, just the big games would be supported and those not on Sky
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Post by boltonred on Oct 2, 2017 12:15:21 GMT
Agree with those aside from the Friday night games, I don't think they work for a lot of families with young kids. I feel that a lot of families would fancy it but getting home, get the kids fed and watered, get to the game (with all the traffic fun), then not get home until 10-11pm etc. I can see that it would be a bit off putting for the parents with young families.
Personally I'm a fan of Friday nights but I think over time Sunday would be better for getting the future fan base.
Next point is about the marketing, I know there is a lot of abuse aimed at the club for not doing enough but people need to understand that RL is a bit of a specialist one to try to market. You could stick a million posters around the area and people would see them but would they then immediately say 'Yeh i'll give that a go', probably not. Going to watch a game that you do not know or understand, and standing in a crowd on your own to a lot of people is intimidating. Its really a sport that is best sold on word of mouth, and that's down to us that have already sold our soul.
I have got more people interested in RL by actually banging on about the games, not just Salford but the others that have been on Sky. In the majority of cases me droning on has been the first idea that the game even exists, let alone how good it is (which is the more worrying aspect about RL in general). Now most of my friends and work colleagues regularly watch sky games and will come to the odd game with me. Unfortunately as i'm based around Bolton and Preston its difficult to get them moved to Season ticket holders but its a start.
My point (rambling as it is) is that we are the best marketing team this club has and even through simple task like re-sharing the club Facebook posts about games/offers etc saying if anyone wants to come along you'll give them a lift or whatever could make such a huge difference. I also think more bring a mate deals like they did last year would help, i know some ST holders whine about them as they are generally cheaper than the ST prices but who cares if it gets more through the gate.
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