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Post by Admin on Jun 6, 2017 19:49:22 GMT
Please use this thread to discuss all things related to the rumoured re-brand.
Thanks.
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Post by irishred on Jun 7, 2017 1:53:00 GMT
You mean discuss the rampant rumours of a rebrand (that may or not be true) but have been whipped into hysteria by some people without any actual quotes from MK that is his plan?
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Post by russ on Jun 7, 2017 2:11:03 GMT
You mean discuss the rampant rumours of a rebrand (that may or not be true) but have been whipped into hysteria by some people without any actual quotes from MK that is his plan? Re-branding works very well for products with names like Jif and histories to match. Image is what stifling Salford not the brand and that comes from years of losing more than anything else. Standing more or less next to Money can buy success very regularly thank you very much United hasn't helped either.  Are you trying to fan the flames irish?  |
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Post by bringbacksalford on Jun 7, 2017 8:13:32 GMT
You mean discuss the rampant rumours of a rebrand (that may or not be true) but have been whipped into hysteria by some people without any actual quotes from MK that is his plan? When asked about it his stock reply has been to say the club are considering all possible alternatives. It would have been a lot easier to rule it out but until this happens people will rightly assume that it is still on the agenda and act accordingly. |
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Post by russ on Jun 7, 2017 9:13:02 GMT
You mean discuss the rampant rumours of a rebrand (that may or not be true) but have been whipped into hysteria by some people without any actual quotes from MK that is his plan? When asked about it his stock reply has been to say the club are considering all possible alternatives. It would have been a lot easier to rule it out but until this happens people will rightly assume that it is still on the agenda and act accordingly. I'm afraid people don't need a reason; But more importantly we seem to be losing sight of why a re-brand appears to be seen as a magic wand. When I think of re-brands of products, not once did it make me buy something I'd never bought before nor did it make me buy a product, I already used, more. So the question should always be does it work and will it benefit the club as much as anyone championing it would say it does? |
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Post by dixon13 on Jun 7, 2017 9:56:33 GMT
You mean discuss the rampant rumours of a rebrand (that may or not be true) but have been whipped into hysteria by some people without any actual quotes from MK that is his plan? All he needs to say his their will be no name change. |
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Post by mrg on Jun 7, 2017 9:58:12 GMT
I'm not convinced there's going to be a rebrand but what I'm sick of hearing / reading is stuff like 'blasts stay away fans' 'the people of Salford need to get behind this team' etc.
The FANS are the ones that turn up every week. If people aren't coming they're not fans so the club needs to address this and grow its fan base.
The survey was a prime example, it was only targeted at fans i.e. People who attend matches. As has been said before the only marketing we see is on social media so only current FANS will see it.
Ian blease has got around 1200 followers on twitter must of whom will be fans yet that's the extent of the marketing for the Hull game this week, him posting a message saying get down to the AJ Bell.
The club needs a real marketing strategy that targets the wider Greater Manchester area.
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Post by dixon13 on Jun 7, 2017 10:27:55 GMT
I'm not convinced there's going to be a rebrand but what I'm sick of hearing / reading is stuff like 'blasts stay away fans' 'the people of Salford need to get behind this team' etc. The FANS are the ones that turn up every week. If people aren't coming they're not fans so the club needs to address this and grow its fan base. The survey was a prime example, it was only targeted at fans i.e. People who attend matches. As has been said before the only marketing we see is on social media so only current FANS will see it. Ian blease has got around 1200 followers on twitter must of whom will be fans yet that's the extent of the marketing for the Hull game this week, him posting a message saying get down to the AJ Bell. The club needs a real marketing strategy that targets the wider Greater Manchester area. To market anything,you have to spend money.You need a person who is good at that job.We don't spend any money and we don’t have a person to do the job. |
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Post by salfordslim on Jun 7, 2017 13:04:45 GMT
Wasn't Louise Woodward-Styles hired by the club in some sort of marketing capacity? If so, what is she actually doing?
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Post by dixon13 on Jun 7, 2017 13:16:55 GMT
Wasn't Louise Woodward-Styles hired by the club in some sort of marketing capacity? If so, what is she actually doing? I haven't a clue. |
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Post by bandgeekmafia78 on Jun 7, 2017 13:21:09 GMT
It isn't fair to bring Louise in to this without her having right to reply.
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Post by salfordslim on Jun 7, 2017 13:55:15 GMT
It isn't fair to bring Louise in to this without her having right to reply. Was a genuine question mate, not a personal dig at her. When it was announced a few months ago that she was taken on board a few people raised eyebrows due to previous between her and the club/owner. As fans we've discussed Marwan, Blease, RHP, Watson and various players on here. As marketing (or lack of it) is a major topic why is it wrong to enquire what her role entails? She has as much right to reply as anyone else within the club. |
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Post by JJR on Jun 7, 2017 14:10:28 GMT
Whoever is doing this doesn't appear to be doing a good job.
I've brought about 30 different people over the 2 years and sent and given e addresses to the club, they don't do twitter - no follow up
Asked about who to give info to when I brought 3 people last week, nobody had any idea
The Salford Reds newsletter, never happens
Rang for tickets, 4 numbers on advert, all sent me in a loop
Posters for the Hull match, wrong day
Asked questions by phone, no reply. The only person who did reply, Andrew Bentham, left
Went to a couple of Ian B meetings, had to ask the girl in charge, to get info off people. She did it reluctantly
Offered to get marketing help for little cost, no response
No link to the club except twitter which just seems a source of total irritation to anybody who uses it and all transient
This is not brain surgery or even high level marketing, it's simple administration. Whoever is in charge, Louise or whoever ? doesn't appear be adding anything. I've no idea who Louise is except for a few tweets that you'd find as supposedly inspirational on the wall of a gym. So perhaps it might be worth asking IB who's in charge of this because it's an area that totally fails.
Also why spend all that money on the shirt videos, never seen them used
What is this new way of providing marketing info on the site all about? Preaching to the converted
The marketing analysis was about 1st year degree level if that. Why survey only fans, was it tested first, the focus groups seemed not to fill etc, etc all seemed poor
The Business Club met once I think. Is that another damp sqib
The club needs a few good people to get the basics right. Why not employ marketing under grads part time; bright, knowledgable, keen and cheap or get people in who can give time, ideas, enthusiasm and effort for free
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Post by 13 on Jun 7, 2017 15:47:48 GMT
Add to all the above...why the club don't keep up with the Vimeo full game sales/rents.
All the ideas seem half baked / arsed....it's as if there is an agenda........
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Post by hillbillyred on Jun 7, 2017 15:49:23 GMT
"Preaching to the converted": a very apposite comment.
The issue with marketing is central as we have a good product that few attend. Fans do (as has been stated in thread after thread) sowhat about them who do not. However, to focus on the thread, could there be a reluctance to market "Salford" as that brand has a limited life-expectancy? Or, could it be that, outside the actual playing staff, any strategy is off the cuff? Or both?
I am going to make this personal now: I'm in the grey area of life. For most of my life, I've had to field hurtful comments about my home town. The stigma of "Love on the Dole" being a common image, the gun crime of recent decades, the sneers when the BBC came north ... I can continue (and I'm sure most of you can). The MEN, with one reporter excepted, tends to ignore the city except in reporting crime. Since 1980, Salford RLFC have not been glittering and do not have the glamour of Wigan, Saints, Leeds or even Warrington.
Now, I look at the impact of the Quays, the constant remark at the end of BBC radio shows that it was produced "in Salford" (not Manchester), a better image through recent films, and other factors. "Salford" has a marketable value. One we need to remind the Lowry about and one that the University needs to emphasise. But it is there.
Then an outsider decides that another impressive Salford improvement should/could be called Manchester (or some regional name). Instead of realising that because of the developments of the last 25 years, keeping the name Salford is an advantage, we could be buried in a melange of Manchesters and lose our link to our home. I choose "buried" as that will happen: lost as one of similar named entertainments.
I do not care if others in the country refer to the area between Bolton and the Mersey as "Manchester": educate them. Croydon is not London, Cosham is not Portsmouth. Why should we be different?
So I agree the club is making mistakes. But do have we a long-term future? I went to the Million Pound game expecting the Doctor to leave us. Perhaps the day-to-day existence of the club is down to a lack of security in our future. When people are failing, they tend to lash out at the people close to them: in this case the fans. So I'm getting close to answering my first question: limited life-expectancy?
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